Video Marketing is essential for any business serious about succeeding in today’s culture. The use of video for online businesses is a must as it embraces current trends, engages potential customers and, lets not forget, ranks better than text in Google searches.
Here in this article Kimbe MacMaster outlines some of the reasons why.
1. Get on the second largest search engine in the world
If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016.
2. Rank higher in search
While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely.
3. Increase the understanding of your product
Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch video instead of read text.
If you don’t have one yet, a product overview video of what your offering is and the problem it solves is near the top of our list for recommended videos to start with, so you should create one of those!
4. Offer your consumers the medium they want
Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.
Without a doubt, video is your audience’s medium of choice.
5. Boost email click-throughs
Including the word “video” in the subject lines of your emails can increase open rates by 7-13%. Plus, including the videoin the actual email itself can increase click-through rates by 2x.
I feel it’s important to note here that including video in email is normally more about placing the splash screen in the email body as an image and not embedding the actual video. This is because most email clients don’t actually support inline playing of the video.
Instead, use the image that looks like a splashscreen and link out to the player on a separate page. You can even set the player to autoplay for the fewest clicks!
6. Build stronger brand affiliation and connection
Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.
7. Capitalize on the low barrier to entry
I know, I know. You probably thought that the barriers were high, not low for. A lot of small businesses (or businesses in general, actually) think that there are high costs associated with video and a long list of equipment that just makes getting into the video marketing space so tricky. I’m here to tell you that that’s a myth. Chances are, you have a 1080px camera in your pocket or on your desk right now. Or maybe you’re even reading this post on it. All you really need to get started is this camera and some basic editing software … even something like iMovie can be all the muscle you need to get started. So play with the big kids — you’re already all set up to do so!
8. Show up more in social feeds
Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. And it’s getting harder and harder to show up there as a business. But that’s also why more and more video posts are showing up in people’s newsfeeds and why, if you create video for social, you’ll be more likely to end up there, too.
9. Create more low-touch education options
You don’t have a big team … even outside of marketing. So the more you can encourage your audience to educate themselves and help themselves throughout the purchase journey, the better — and the more efficient your sales process will be.
Video can help with this.
If you don’t have a sales team and your transaction happens online, then the faster that will happen, too!
10. Tell a stronger story
There is no better way to share your story than with video. And there’s no better way to reel buyers in than with a compelling story.
Just think of any successful Kickstarter campaign and consider that the videos were the starting point that boosted them to fame. But the story was the starting point even before that.
If you would like some further information Kimbe goes on to list a further 7 important reasons which you can read here
I urge you to consider where you can use video in your business promotions. It will make a big difference.
Did you find this information helpful? Please Comment below and let me know